So a brief look at what's on my mind tonight!
Etsy Boot camp....I flunked out. Why? I lost interest the minute they required me to socialize. Go onto the thread and find a boot camp buddy! Why should I? Something about being forced to immediately push myself onto someone else for their input intimidated me right out of having fun. It's a shame and something that will (and has already) held me back. Something to work on.
Branding....what is branding and why does it matter? I am having a hard time finding just what exactly it is. In between trying to decide what exactly to type the Encarta English dictionary tells me this:
branding (noun) - the use of advertising, distinctive design, and other means to make consumers associate a specific product with a specific manufacturer
marketing.about.com says that a good branding will:
- deliver the message clearly (what message?)
- confirm your credibility (how exactly?)
- motivate your buyer (I get that one!)
- concrete user loyalty (good display, good product, good experience = return customer)
I know what I am about and I know how to achieve that in my product.
Prdy is interesting, relevant, and most importantly wearable. Prdy is unique and conversational. Prdy jewelry and accessories are funky, fun, and elegant for any and every occasion.
That is what I know. The issue for the moment is figuring out how to make sure everyone else knows it and knows how to find it!